DuplexLoop is an Owner's Rep specializing in Project Definition for optimized delivery

DuplexLoop is an Owner's Rep specializing in Project Definition for optimized delivery

DuplexLoop is an Owner's Rep specializing in Project Definition for optimized delivery


Most capital projects start to fail in the first 10%— because they commit to scope, budget, and schedule before they’ve defined the right problems.


Duplex Loop fixes that. We’re an Owner’s Rep for Innovation. We bring structure and speed to your early-stage decision making. This means you deliver new pursuits faster, in alignment with enterprise goals and in alignment with your end-delivery teams.



Most capital projects start to fail in the first 10%—not because teams lack talent, but because they’re forced to commit to scope, budget, and schedule before they’ve defined the right problem.


Duplex Loop fixes that. We bring a structured pre-delivery method that aligns stakeholders, prioritizes the decisions to be made early, and produces a ready-to-build roadmap to make the rest of the project work like it should.


Our Services


For PMOs and AEC firms trying to meet stretch goals—but find themselves constrained by legacy project models, vague briefs and systems designed for repetition, not innovation.

Our Services


For PMOs and AEC firms trying to meet stretch goals—but find themselves constrained by legacy project models, vague briefs and systems designed for repetition, not innovation.

For Internal Innovation

HELPING PMO LEADERSHIP


  • Structure and lead INNOVATION teams to prioritize and deliver improvements for end-delivery


  • Install a CONTINUOUS IMPROVEMENT cycle


WORKSHOPS + PROGRAM LEADERSHIP

HELPING DEVELOPMENT TEAMS:


  • Structure a PROJECT DEFINITION stage


  • Lead PROJECT DEFINITION TEAMS to through a roadmap to deliver on goals


WORKSHOPS, CLIENT ENGAGEMENT + PROJECT LEADERSHIP

HELPING DELIVERY TEAMS:


  • Collaborate with Delivery partners and Owners to deliver a PROJECT DEFINITION stage


  • Structure fast-feedback loops to maintain project definition integrity during delivery


WORKSHOPS, CLIENT ENGAGEMENT + PROJECT LEADERSHIP

Our approach

Our approach

Our approach

Teams need to adapt their playbooks for ever changing conditions. A structured Definition Stage creates a competitive advantage over margin-eroding standard practices.


Here is how Duplex Loop leads teams to make the right early decisions to leverage innovation and support delivery of better outcomes.

Teams need to adapt their playbooks for ever changing conditions. A structured Definition Stage creates a competitive advantage over margin-eroding standard practices.


Here is how Duplex Loop leads teams to make the right early decisions to leverage innovation and support delivery of better outcomes.

Align Roadmap to Customers
Needs and Outcomes

Align Roadmap to Customers
Needs and Outcomes

Lack of definition leads to unreliable decision-making, high end-risk, resource waste, and delivery delays. We start engagements with hands-on facilitation to enable a clear vision and prioritize the unique, critical problems that make your team not ready for delivery.


This is the Owners Decision backlog, and it is custom-designed to unlock your project.

Lack of definition leads to unreliable decision-making, high end-risk, resource waste, and delivery delays. We start engagements with hands-on facilitation to enable a clear vision and prioritize the unique, critical problems that make your team not ready for delivery.


This is the Owners Decision backlog, and it is custom-designed to unlock your project.

Develop and Test End-to-End Solutions that meet Outcomes

Develop and Test End-to-End Solutions that meet Outcomes

Design takes too long, and conventional staged delivery takes even longer. Alternatives that productize delivery, enable optionality or accelerate value gain needs to be studied quickly.

Duplex Loop enables fast effective collaboration using "product" style teams to work rapidly off a roadmap to prototype, test, and align on the right solutions for best value.

Design takes too long, and conventional staged delivery takes even longer. Alternatives that productize delivery, enable optionality or accelerate value gain needs to be studied quickly.

Duplex Loop enables fast effective collaboration using "product" style teams to work rapidly off a roadmap to prototype, test, and align on the right solutions for best value.

Be Ready to Deliver the Next Project

Be Ready to Deliver the Next Project

Once your backlog is brought to "Done", we align your team for delivery.


Don't limit what you can do during the Definition Stage if it will bring value to the enterprise and your capitalized projects.

Founder and lead strategist Josh Cushner describes how he help organizations to achieve their goals.

Lead strategist Josh Cushner describes how he helps PMO organizations and delivery partners achieve their goals.

Josh Cushner

Founder & Principal Strategist

Josh Cushner

Founder & Principal Strategist

Josh Cushner

Founder & Principal Strategist

Founded in 2024 by Josh Cushner (former Principal and Project Director at global design firm Arup), Duplex Loop LLC collaborates with first-movers and ambitious organizations in the space between business change and capital project creation.


After 25 years working with world-class clients and design firms to define and deliver new high value assets, Josh is bringing the same creative and technical process to clients across a wide range of sectors - resulting in the precise frameworks for project definition and team alignments needed to successfully deliver complex outcomes.


Armed with his experience and close collaboration with Scrum Inc, Josh can support large cross-functional teams, global design programs, research-based innovation projects, as well as conventional problems found in capital project pipelines.


Josh's prior clients includes global innovation and delivery programs with Apple Retail, Salesforce REWS, Google REWS and Google Food, and Meta's Workplace Innovation Team. His early strategic and creative work includes stadia developments for the Golden State Warriors and FC Cincinnati, production and screening venues for Netflix, concert halls for the University of Minnesota and SF Opera and collaboration with the Lighthouse for the Blind.


His experience includes:


  • End to end delivery of new programs, design standards, and roll out of projects with complex technical systems.

  • Close collaboration with customers across sectors - commercial, industrial, arts / culture, healthcare, transportation, utilities, etc.

  • Leadership of large, multidisciplinary design and delivery teams.

  • Agile coaching and agile team delivery

  • Design strategies and innovation programs

Email Josh

Duplex Loop works with you to develop well-defined projects and well-aligned teams.

Take a deeper look at how we align teams in the built environment to deliver new goals

Take a deeper look at how we align teams in the built environment to deliver new goals

Take a deeper look

copyright 2025

copyright 2025

copyright 2025