Most capital projects stumble in the first 10%— due to gaps in definition that become risks in delivery.


Duplex Loop fixes that, bringing impact and speed to early-stage decision making. We are an Owner’s Rep partner specializing in a proven, structured process to drive innovation into capital projects and support delivery PMOs.



Most capital projects stumble in the first 10%— due to gaps in definition that become risks in delivery.


Duplex Loop fixes that, bringing impact and speed to early-stage decision making. We are an Owner’s Rep partner specializing in a proven, structured process to drive innovation into capital projects and support delivery PMOs.



Most capital projects start to fail in the first 10%—not because teams lack talent, but because they’re forced to commit to scope, budget, and schedule before they’ve defined the right problem.


Duplex Loop fixes that. We bring a structured pre-delivery method that aligns stakeholders, prioritizes the decisions to be made early, and produces a ready-to-build roadmap to make the rest of the project work like it should.


Our Services


We offer structured definition support through three engagement models

Our Services


We offer structured definition support through three engagement models

Project Definition Pilots

Test our approach with defined scope and clear outcomes. Perfect for organizations new to structured definition.


  • Customized to project-specific challenges

  • Measurable outcomes

  • Fast iterations and solution reviews


Approx 6-12 weeks

"Small Room" Innovation Teams

Co-collaboration with leadership teams to produce actionable innovation backlogs that respond to key stakeholder priorities.


  • Structured workshops

  • Alignment techniques that work

  • Decision documentation

  • Fast innovation solutions

  • Continuous improvement cycle


Quarterly or annual engagements

Embedded Project Definition & Delivery

Definition stage leadership and ongoing guidance through the definition-to-delivery transition for complex projects.


  • Structured Definition implementation

  • Knowledge-transfer to Big Room

  • Long-term project partnership



Per project

Listen to our webinar, hosted by the Center for Innovation

Listen to DuplexLoop founder Josh Cushner describe how the small room develops project definition

Josh Cushner

Founder & Principal Strategist (CV)

Josh Cushner

Founder & Principal Strategist (CV)

Josh Cushner

Founder & Principal Strategist (CV)

Founded in 2024 by Josh Cushner (former Principal and Project Director at global design firm Arup), Duplex Loop LLC collaborates with owner and project development leaders to enable a structured approach to definition that pulls forward the right early decisions and aligns delivery to match.


With support from PM partners, Josh can lead large cross-functional teams, design innovation programs, research-based projects, and conventional projects in the commercial, arts or venue space.


Josh's prior clients includes global innovation and delivery programs with Apple Retail, Salesforce REWS, Google REWS and Google Food, and Meta's Workplace Innovation Team. His early strategic and creative work includes stadia developments for the Golden State Warriors and FC Cincinnati, production and screening venues for Netflix, concert halls for the University of Minnesota and SF Opera and collaboration with the Lighthouse for the Blind.


His experience includes:


  • End to end delivery of new programs, design standards, and roll out of projects with complex technical systems.

  • Close collaboration with customers across sectors - commercial, industrial, arts / culture, healthcare, transportation, utilities, etc.

  • Leadership of large, multidisciplinary design and delivery teams.

  • Agile coaching and agile team delivery

  • Design strategies and innovation programs

Founded in 2024 by Josh Cushner (former Principal and Project Director at global design firm Arup), Duplex Loop LLC collaborates with owner and project development leaders to enable a structured approach to definition that pulls forward the right early decisions and aligns delivery to match.


With support from PM partners, Josh can lead large cross-functional teams, design innovation programs, research-based projects, and conventional projects in the commercial, arts or venue space.


Josh's prior clients includes global innovation and delivery programs with Apple Retail, Salesforce REWS, Google REWS and Google Food, and Meta's Workplace Innovation Team. His early strategic and creative work includes stadia developments for the Golden State Warriors and FC Cincinnati, production and screening venues for Netflix, concert halls for the University of Minnesota and SF Opera and collaboration with the Lighthouse for the Blind.


His experience includes:


  • End to end delivery of new programs, design standards, and roll out of projects with complex technical systems.

  • Close collaboration with customers across sectors - commercial, industrial, arts / culture, healthcare, transportation, utilities, etc.

  • Leadership of large, multidisciplinary design and delivery teams.

  • Agile coaching and agile team delivery

  • Design strategies and innovation programs

Email Josh

Duplex Loop works with you to develop well-defined projects and well-aligned teams.

Take a deeper look at how we align teams in the built environment to deliver new goals

Take a deeper look at how we align teams in the built environment to deliver new goals

Take a deeper look

copyright 2025

copyright 2025

copyright 2025

josh@duplexloop.com

josh@duplexloop.com

josh@duplexloop.com